Hello friends,
This spring has been one of our
busiest home staging seasons with many sellers enjoying the benefits of
preparing their homes early and marketing to targeted buyers – boosting the
value of their property and selling quickly. However, there are sellers who are
hesitant and still need convincing that home staging – whether occupied or
vacant – is a worthwhile investment, even in a hot market. Several key
points can help overcome sellers’ uncertainty and assure them that staging
before listing is a win-win decision.
1. Basic updates boost perceived value
Today’s buyers are looking for an updated home in move-in ready condition
and will usually pay more if they feel good about it. Simple updates such as
freshly painted walls in universally appealing neutral colors, modern lighting,
and polished hardwood floors make an immediate statement online and in person
and will ultimately yield a quicker sale for top dollar.
2. Helps buyers connect
Some buyers can be turned off by the cold feeling of an empty room or
distracted by dated furnishings that suggest the home is old and neglected.
According to the Real Estate Staging Association, a vacant property can take up
to 78 percent more time to sell than comparable furnished homes. And with 95
percent of vacant or occupied staged homes selling in 11 days or less, there is
no question that adding inviting style with modern furnishings helps buyers
envision living in a space and get a better idea how a room can be used to fit
their lifestyle.
3. Enhances key features
Buyers who can’t look passed dated carpeting or clutter that hides key
features will most likely walk away immediately. Choosing a neutral palette
with the right furniture arrangement and simple, elegant accents will allow
architectural features to become a focal point, increase the perceived size of
rooms and improve overall flow and ultimately make the property more memorable.
4. Bedrooms are valuable real estate
Every decision that is made when marketing a home to sell should focus on
the targeted buyer’s lifestyle and needs. An experienced stager will provide
recommendations for what style furnishings and décor will be appropriate based
on the demographics you want to attract to the property. For example, an extra
bedroom that is now serving as an office, hobby room, or gym should be
converted back into a bedroom to appeal to millennials with young kids (see
photo above).
5. Less stress
A professional stager will eliminate stress by making the home selling
process turnkey for clients. They will manage the entire process to make a
property market-ready — from paint color selection, lighting updates, window
treatments, floor refinishing, furniture rentals to packing and organizing
services. They will do whatever it takes to appeal to as many buyers as
possible and get the property sold quickly and for top dollar.
Thanks so much!
ERA Skyline Real Estate
3376 Harrison Blvd
Ogden, UT 84403
801-627-6500